May 1, 2014
Childress, Sarah “The future of Digital Marketing is you” PBS February 2014 Web April 5,
marketing-is-you/ Privacy advocates would disagree. Mining of data for the soul
purpose to have that information be used commercially and can lead to abuse of that vital
data. Target recently experienced a hack of customer data has brought up questions about
transparency on what is being collected, how much is collected, how is that information
being used and if it is even accurate. Target has also seen the backlash of analyzing data
of purchase histories when a high school student was being sent fliers to her at home with
ads for baby products. The father of the high student did not know his daughter was
pregnant. Target did apologize and they changed the mailers to look less conspicuous.
Guilford, Gwynn “Instagram teaches users Digital Media.” Yahoo Finance Web December
2012 Web April 8, 2014 http://finance.yahoo.com/news/instagram-teach-users-digitalmedia-
114500712.html Users certainly are outraged with privacy policies that push the
usage into two different categories. Paying for the commodity/service or the usage online
with the social network is the commodity /service. Most startups will start with a “free for
now” to attract users however it may not be clear for the start how they plan to monetize
from it’s users. Being upfront about how that is used detracts users and can sink start-ups
that are looking to grow quickly. The decision is in the hands of the AP user. Will they
vote for less that superior platform or paid services in trade for boycotting the digital
Markoff, John You’re Leaving a Digital Trail. What About Privacy? The New York Times. 28
November 2008. Web. 8 April 2014.
100 MIT students agree to being tracked in trade for smart phones. The information
tracked is everything from music downloads. The author pulls us in telling us that the 100
students got free smart phones but it did cost them privacy and the collection of
information is powerful and if abused could be catastrophic. The author poses questions
about the miss use of that information by insurance companies to identify people
suffering from disease and denies them insurance coverage. The author is uses lot of data
on the technology being tracked and how it is being used and presents a good argument
for both the positive and negative effects of tracking and storing that information. Experts
that were interviewed share insight to the future with systems that data can disappear in
an attempt to protect privacy. The use of technology to reduce the epidemic of severe
acute respiratory syndrome in infected people and could have stopped it early on. The
author end his article by comparing us to a small tribe where everyone knew everything
they did they knew. He wants us to reason with the fact that nothing is new under the sun
and that we should accept the things we cannot control or change.
Notari, Caetano “Boston bombing manhunt and privacy in a digital world – opposite ends of our
reality?” Intelligent Inclusion. 24 April 2013. Web. 8 April 2014.
The article recaps the events of the Boston Marathon and how technology was used to
help with the case and lead to the fast capture of the bombers. The public’s help in
providing the FBI with images and videos helped to detain the individuals involved
quickly. The author uses ethos to appeal to the reader with a disclaimer that he is against
violence and his personal experience living in a country with military dictatorship and
lack of human rights. This writer mentions articles he has written in the past on the
subject of privacy in the digital age. He states that he in now describing the state of
privacy as “gone for good” and that this case certainly will have effects on the state of
privacy in the future. He suggests that improvements of technology make everyone a
reporter. The amount of people recording and taking pictures along with all the
surveillance cameras is setting records and does not leave much room to be anonymous.
The article also includes information about the size and tradition of the marathon. “With
over 500,000 spectators. So, if one-third of them took at least 4 pictures, we likely have
over half a million high-definition images of the event.” Presenting both the positive and
negative side to the use of media the author also mentions how it lead to “modern day
witch hunt” when an innocent Brown student was identified in connection with the events
in error. He rounds out his article with stating, “I can’t do anything to change this, but
now I can accept it. He continues to try and convince is to also accept it when he explains
he is going to install his own set of surveillance cameras. He encourages the readers to
get involved with digital inclusion programs and that mankind can evolve if we use the
technology for its knowable and efficacy.
“ Is online privacy over?” USC Annenberg Center for the Digital Future. 22 April 2013. Web.
8 April 2014.
The author jumps in to layout the difference between how Millennial and older Internet
users feel about privacy and social media. Millennial are more willing to allow access as
long as they have tangible benefits in return. Jeffrey I. Cole, director of the USC
Annenberg Center for the Digital Future states that Millennial get that online privacy is
dead. New sets of values are driving behaviors in new ways. The article provided good
Meta data about the numbers of Millennial vs. older users that trust the use of social
networking and direct marketing advertising. Most of the data collected came from The
Center for the Digital Future and Bovitz. They are touted as experts in this area and a
reliable source for understanding the differences of the two generations.
HENN, STEVE “If there’s privacy in the Digital Age It Has a New Definition” NPR
March 2014 Web April 8 2014
Steve Henn for NPR in March of 2014 takes closer look at how we collect and track
information as part of our modern life. Finding privacy in our forever changing
information tracking work has even experts saying it is becoming more and more
impossible to keep personal data private. With all the ways information is stored and
shared a new set of definitions are changing the rules and expectations for privacy are
being redefined. How that information is stored and shared and protected from the hands
of third parties that could cause harm or benefit from your information privately. Unlike
checking credit you must have permission. Tracking how personal data is pulled up in
individuals could have adverse effects when applying for jobs or not know what
information is being reported.
Guilford, Gwynn “Instagram teaches users Digital Media.” Yahoo Finance Web
December 2012 Web April 8, 2014 http://finance.yahoo.com/news/instagram-teachusers-
Paying for the commodity/service or the usage online with the social network is the
commodity /service. Most startups will start with a “free for now” to attract users
however it may not be clear for the start how they plan to monetize from it’s users. Being
upfront about how that is used detracts users and can sink start-ups that are looking to
grow quickly. The decision is in the hands of the ap user. Will they vote for less that
superior platform or paid services in trade for boycotting the digital sharecroppers?